Wednesday, October 26, 2011

whisper words of wisdom.. Let It Be.

Just felt like posting this to have all my projects on here... (don't think we had to post it)






Tuesday, October 25, 2011

HEADERRRRRRRRR... CHYAA BOY.

  
I decided to just use the logo in the header w/ a simple design w/ green in it because the company is about going green. I made it sort of like a press release because I think the header/footer format for those look good. I provided the information that I have on the business card w/ the addition of the website on the bottom of the page. Like all my other projects, I wanted to make this as simple as possible, while still capturing the customers attention. Business letters do not need to be gaudy with a lot of design because they are strictly for getting out important information about the company, therefore I think this design works.

Sunday, October 23, 2011

The finale.... business card.


I decided to make my business card as simple as possible. My idea was to get my information out there and a description of the company without providing too much information or distraction in the design. The peace sign is part of the company's logo which is why I added it on the back with my information. I decided to fill in the peace sign with green to add color to the business card and because the company is about "going green." I used Georgia font for my information because its easy to read and I see it as a friendly font. I made it size 14 so that it stood out more and was readable for most eyes. That's pretty much it.

Tuesday, October 18, 2011

Sunday, October 16, 2011

Questions

1) What is your business?
Down2earth makes make-up and hair products.
2) Describe your business in one sentence
Down2earth makes affordable organic, eco-friendly make-up and hair products.
3) Who is your target audience?
      Women aging from 16 to 40 years old. Women who like to help the environment. Women who are into using natural (organic) items. Young adult men may buy the hair products, as well.
4) Who are your competitors?
Ex: Bare Essentials, CoverGirl, Pür, Physicians Formula,
5) What makes them better/worse than your product/service?
Bare Essentials is a pretty pricey cosmetic line, CoverGirl only has a limited organic line, Physicians Formula also has a limited organic line, and all of these companies do not have hair product lines. CoverGirl pretty much targets all ages, whereas the other ones target the same group as down2earth.
8) How do you want your image to be seen in two years?
As a cosmetic/ hair product line that is healthy for people’s skin/hair and doesn’t harm the environment.
9) If your company was an animal, what animal would it be and why?
A dove because they represent peace and harmony, and that is ultimately what it takes to be “down2earth.”

10) If your company/brand was a person, who would it be and why?
Olivia Wilde because she is a young, popular actress who is eco-friendly and is involved in activism. Jessica Alba could also be considered too, to target young mothers.
11) If your company/brand was an object, what would it be?
      A tree because its natural and benefits the earth.
12) If your customer was a cartoon character, who would it be?
Pocahontas, because she is naturally beautiful and very earthy. She loves nature and preserving it, which is what the company strives for.

Sunday, October 9, 2011

Collage.. I think?


The tools I used to make this "collage" are eraser, pen tool, text tool, paint tool for shading, and lasso. I used shading a lot to try and make the colors of each picture blend in as much as possible. Honestly, I don't think I did this right.. but its a bunch of pictures making one picture.