Questions

1) What is your business?

Down2earth makes make-up and hair products.

2) Describe your business in one sentence

Down2earth makes affordable organic, eco-friendly make-up and hair products.

3) Who is your target audience?

      Women aging from 16 to 40 years old. Women who like to help the environment. Women who are into using natural (organic) items. Young adult men may buy the hair products, as well.

4) Who are your competitors?

Ex: Bare Essentials, CoverGirl, Pür, Physicians Formula,

5) What makes them better/worse than your product/service?

Bare Essentials is a pretty pricey cosmetic line, CoverGirl only has a limited organic line, Physicians Formula also has a limited organic line, and all of these companies do not have hair product lines. CoverGirl pretty much targets all ages, whereas the other ones target the same group as down2earth.

8) How do you want your image to be seen in two years?

As a cosmetic/ hair product line that is healthy for people’s skin/hair and doesn’t harm the environment.

9) If your company was an animal, what animal would it be and why?

A dove because they represent peace and harmony, and that is ultimately what it takes to be “down2earth.”

10) If your company/brand was a person, who would it be and why?

Olivia Wilde because she is a young, popular actress who is eco-friendly and is involved in activism. Jessica Alba could also be considered too, to target young mothers.

11) If your company/brand was an object, what would it be?

      A tree because its natural and benefits the earth.

12) If your customer was a cartoon character, who would it be?

Pocahontas, because she is naturally beautiful and very earthy. She loves nature and preserving it, which is what the company strives for.